harshita sharda
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Estée Lauder YouTube Acceleration (Pitch)

Building a content strategy to own beauty education, influence on YouTube by answering consumer needs, inspiring desire, and building lasting brand trust​.

Pillar 1: To acquire by answering and providing valuable information.

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Pillar 2: To retain by pushing brand messaging and driving equity.

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Pillar 3: To inspire by entertaining and driving large-scale awareness.

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Credits

Agency: Saatchi & Saatchi Propagate

ACD: Imaan Surve

Sr. Copywriter: Harshita Sharda