Upsilon
From naming the brand to making an identity that gets out of stock, we did it all!
Pre-Launch Teasers
The Socialquake
The “Rahul” campaign drove massive social media engagement, with people tagging their own Rahuls, and resulted in early-bird subscriptions on the website.
The Launch
In The News
Female Perfume Launch
Building on the success of our male fragrances, Upsilon introduced a floral line designed exclusively for women.
Credits
Agency: Zero Gravity Communications
Copy & Ideation: Harshita Sharda
Art: Siddharth Panchal, Kurban Hussain
In-house Production: Ajay Jadav
Production House: CineMan Productions